Accessorize adds Mother's Day Collection, enlists influencers for campaign

By

Sandra Halliday

Published
Feb 19, 2020

Valentine’s is over and Mother’s Day is looming so get ready for a wave of Mother’s Day promotional campaigns and specially curated collections.

Accessorize has just launched both with the products dropping in UK stores nationwide and online this week. The new range comprises “fun bag styles, versatile jewellery and statement hair accessories across both the mainline and Angels collections, offering mums the chance to style up a range of looks with their mini-me’s throughout the holiday,” the company said.

Meanwhile, to support the launch, the retailer has come up with the Better Together campaign and has chosen to work with a number of social media influencers on this.

The creative stars London-based influencers Michelle Kennedy, Portia Prince and Kate Impey, who are all modelling the new pieces along with their daughters. 

The company said the campaign “champions love and unity between mothers, women and families in a playful and natural way, while showcasing the new line.” 

The campaign imagery will be displayed in the chain’s stores, as well as appearing online and on the brand's social accounts.