Ba&sh dives into menswear

Translated by
Barbara Santamaria
May 28, 2019
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Luxury ready-to-wear brand Ba&sh is celebrating its fifth anniversary with the launch of its first ever menswear collection. Founders Barbara Boccara and Sharon Krief have created a 28-piece range made up of clean lines and elegant silhouettes.

Ba&sh launches menswear collection - Ba&Sh

With prices from 65 to 470 euros, the collection includes suits, trousers, denim jackets, t-shirts and shirts. In addition to launching online, it will be available for purchase in 24 stores includes Ba&sh sites in Madrid, Paris, Toulouse, Cannes, London, New York, Los Angeles and Copenhagen.

The move is part of several initiatives being organised by the brand to celebrate its fifth anniversary. In February, the label unveiled German supermodel Claudia Schiffer as its first ever muse. And in October, founders Barbara Boccara and Sharon Krief celebrated the opening of their 200th store in New York with a new store concept and a clothing rental service. The brand has also teamed up with underwear label Livy on a lingerie capsule collection.

Last year, Ba&sh was targeting to make €150 million euros in sales after recording €115 million revenue in 2017. The brand is backed by L Catterton, LVHM’s private equity firm, which owns 50% of the business together with VOG Group and Barbara Boccara and Sharon Krief.

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