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Nov 1, 2016
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Beth Ditto drops second fashion collection

By
AFP-Relaxnews
Published
Nov 1, 2016

Singer Beth Ditto has unveiled her second fashion collection for plus-size customers.

BETH DITTO #2 New collection©Courtesy of BETH DITTO #2



The US star has teamed up with two London-based creatives, designer Charles Jeffrey and photographer Hanna Moon, for the collection's campaign, which celebrates self-love, togetherness and "refreshingly real beauty."

The Gossip frontwoman has built upon the success of her first season collection, taking inspiration from her own wardrobe to create 11 statement pieces such as structured shift dresses and a cocoon-shaped wool coat, alongside more relaxed, everyday styles such as boxy white t-shirts and sequin-embellished sweatshirts. Fabrics such as denim, silk and jersey underline the collection's relaxed attitude, while a loose makeup-inspired theme sees several of the pieces decorated with 3D eyelashes or prints depicting eye pencil shavings and spilled nail polish.

The collection, which launches on November 1, will be available in US sizes 14-28, priced from $65 to $265. 

The campaign was shot against the backdrop of a Los Angeles house party starring people recruited via Instagram by Jeffrey and Moon.


BETH DITTO #2 New collection - ©Courtesy of BETH DITTO #2



"The video for one of The Gossip's first singles, "Listen Up," was a starting point," explains Jeffrey. "We took a lot of the vibes from that and created this setting where interesting, free, real kids could dance in a messy room to music they love. I also really wanted to celebrate their amazing bodies in the same way the clothes do; There are so many great examples of bigger bodies in fashion campaigns but I've never seen one that I felt was very rock n roll... I'm so proud of this."

Ditto has been slowly building her fashion design career since 2015, when she partnered with Jean Paul Gaultier on a special edition t-shirt.
 

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