Coast revamps online presence

By

Barbara Santamaria

Published
Jul 4, 2017

Coast has overhauled its online presence with the launch of a new website, designed to provide an enhanced digital brand experience and increase online conversion.

The British high street brand hired Aptos to provide a centrally-managed, scalable e-commerce solution, with the new online platform now offering modern features like large retina display product images and micro-interactions.

The website targets mobile and tablet users with a responsive design and allows them to save their baskets and retrieve them across multiple devices. Customer can now also benefit from enhanced payment services including Apple Pay and Amazon Checkout. 

We’re absolutely delighted with the new site,” says Andrew Skinner, managing director at Coast. “It perfectly captures the beauty and modernity of the Coast Brand. It has been an ideal project for us and I can’t speak highly enough about how well the two teams interacted to deliver this great outcome.”

The label said it aims to provide customers with a more seamless experience, so that they can shop when, where and how they want to, and that the site will allow the retailer to further expand its operations internationally.