Fashion fares well at John Lewis as casualwear gives way to occasion dressing
June began fairly well for John Lewis with the department store retailer seeing its sales rising 3.9% in the seven days to June 10 for a total take of almost £74m. That increase came as special occasion dressing came to the fore, rather than the casualwear that has dominated recent weeks.
The rise in sales was mainly driven by price matching a competitor's event on Fashion and Cook and Dine products through its commitment to being Never Knowingly Undersold.
Fashion was particularly strong with a sales rise of 7.9% year-on-year. But one of the biggest rises in the directory came in Beauty, Wellbeing and Leisure where sales rose by 15.6%, followed by Menswear sales which grew by 9.5%.
Womenswear sales rose by a smaller, but still strong, 5.2%, jewellery was up 14.5% and women’s footwear beat all other categories on a 15.7% increase.
However, sales of its collaborative women's fashion ranges, which include Modern Rarity, Somerset by Alice Temperley and Bruce by Bruce Oldfield, topped even footwear’s performance. They rose an impressive 45.7% as customers bought occasion outfits for weddings and summer events.
Home sales were up 1.3%. Cook and Dine sales were positively impacted by price matching the competitor's event which saw sales in its Living Dining category grow by 10.6% and Utility Shop sales increase by 6.5%.
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