Hermès opens own perfumery in New York

By

Sarah Ahssen

Published
Sep 24, 2015

The French fashion label launched its first fragrance, Eau d'Hermès, in 1951. The Maison's olfactory story has greatly evolved since then, and now Hermès begins a new chapter by opening the first boutique dedicated to its own fragrances. Extending over approximately 1,000 ft² and designed by architectural studio RDAI, the store is located on the ground floor of the Brookfield Place luxury shopping mall, at 225 Liberty Street, New York.

At first visitors enter a concrete airlock, evoking the transition between an urban environment and the fragrance world. A screen displays images by artists who have been invited to express their creativity on a nature theme. Then you go through several areas, like different rooms in a house. The library brings together the entire Hermès fragrance collection: from classics like Calèche, Rouge Hermès and Eau d’Hermès, to the fresh Colognes and the poetic Hermessences, which can be personalised with monograms and leather cases.

At the back, inside a marble niche, we find the area dedicated to Hermès toiletries, where the label's perfumes add a fragrant twist to foam baths, shampoos, hydrating balms, energising gels and soaps.

For the opening, and to celebrate the city of New York, Céline Ellena, the perfumer dedicated to the label's Le Parfum, has created a perfume called 'The shop around the corner'.