Published
Nov 6, 2018
Download
Download the article
Print
Text size

John Lewis boosted by fashion and Dyson Airwrap launch last week

Published
Nov 6, 2018

John Lewis Partnership’s sales edged up by 1.1% in the seven days to November 3, hitting almost £240 million, but the John Lewis chain itself achieved a slightly better increase.


Dyson's Airwrap styler has joined its earlier hairdryer in proving a popular pre-Christmas pick at John Lewis



The department store operation and its webstore saw sales rising 1.4% with its Fashion department leading the charge. Sales there rose as much as 7.6% and noticeably benefitted from the colder weather “which boosted sales of all fashion categories.” In fact, womenswear and menswear sales were up 15.4% and 9.6% respectively, which is an impressive rise coming at a time when spending is muted. 

Parents shopping with children during half-term also increased sales and total sales of childrenswear, nursery and haberdashery were up 3.1%, it said.

And there was finally some good news for the beleaguered Home department as overall Hone sales were up 0.8%. Furniture and Flooring sales were up 3% on the same week last year, and it saw particularly strong sales of beds “as customers turned their attention to making their homes ready for winter.” Cookshop sales rose by 9% on the back of some price matching on popular brands.

Unfortunately, Electrical and Home Technology sales were down 3.8% as the company saw the anniversary of a particularly strong sales period. However, it saw strong demand for a number of new products including the almost-£400 Dyson Airwrap which launched online and in its stores last week.

Copyright © 2024 FashionNetwork.com All rights reserved.