Translated by
Isabelle Crossley
Published
Jan 3, 2018
Download
Download the article
Print
Text size

La Redoute names Marie Guillemot new brand director

Translated by
Isabelle Crossley
Published
Jan 3, 2018

La Redoute has appointed a new director for the development of its own private labels. The e-commerce brand, which is about to be bought by Galeries Lafayette, recently named Marie Guillemot director of the La Redoute brand.


Autumn/ winter campaign by Marie-Ange Casta - La Redoute


Guillemot has previously worked for the advertising agency Young & Rubicam and for the Fred & Farid Group, which specialises in digital communication, as a Customer Manager and Consulting Director respectively. 

Guillemot will succeed Fabienne Mainguy who held the post for the past three years. After specialising in consulting at MRM Worldwide, a digital agency dedicated to supporting brands, Fabienne Mainguy joined La Redoute in 2012 as a brand strategy and content manager. Two years later, Mainguy was made Director of the brand at the same time as the former catalogue seller was transformed into an e-commerce site. Mainguy left the role at the end of December. When contacted, she stated that she wished to embark on “a new challenge” in mid-January and that all would be revealed when she formally takes office. 
 

Copyright © 2024 FashionNetwork.com All rights reserved.