PacSun launches resale initiative with ThredUp
U.S. retailer PacSun announced on Tuesday the launch of its debut resale program, in partnership with ThredUp's Resale-as-a-Service (RaaS) technology.
Dubbed 'Pre-Loved Pac', the sustainably-focused initiative enables customers to buy and sell pre-owned items for PacSun credit and shop pre-owned directly through the PacSun website.
“At PacSun, we are committed to digital innovation and delivering services that our customers will love and use. Our community already embraced sustainable fashion, and we wanted to incorporate that into our brand experience,” said Mimi Ruiz, vice president of e-commerce at PacSun.
“When we learned about ThredUp’s RaaS offering, we thought it would be a great fit. By leveraging ThredUP’s proprietary technology, we could quickly get our resale program up and running, bringing value to our customers while also reducing our carbon footprint.”
Pre-Loved Pac includes three resale elements that promote circular fashion – a cleanout program, cash-out incentives and a resale shop on Pacsun.com, allowing customers to rotate their wardrobe sustainably, buy secondhand and receive credit to repeat the process.
The company has created 'ThredUp Clean Out Kits' that can be filled with womens' and kids' apparel, shoes and accessories from any brand and are shipped to ThredUp for free using a prepaid shipping label.
The customer gets paid for their re-sellable items in the form of a Pacsun gift card. Additionally, any ThredUp seller can turn ThredUp credit into PacSun credit, with a value that is 10 percent higher than the cash payment option.
“PacSun understands its customers deeper than most brands I’ve worked with. Incorporating resale into its business made sense for multiple reasons, mostly because it delivers a service that its customers are already tapping into,” said James Reinhart, CEO, ThredUp.
“With PacSun’s Gen Z customer base, resale is not only an ideal fit for the company’s demographic, but it is also an untapped growth channel for the business.”
Gently-used Pacsun brands are now available for purchase on Pacsun.com
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