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Translated by
Roberta HERRERA
Published
Sep 19, 2022
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Pepe Jeans opens a new flagship store in Barcelona's Paseo de Gracia

Translated by
Roberta HERRERA
Published
Sep 19, 2022

Pepe Jeans has just opened a new flagship store in Barcelona. Located at number 67 Paseo de Gracia, one of the city's main shopping districts, the 169-square-meter space exudes the brand's "British spirit".


The new Pepe Jeans store in Barcelona - Pepe Jeans


The brand's new flagship store in Barcelona is already selling its Fall/Winter collection and features a designated space for customizing garments called "Custom Studio". Customers visiting the store can personalize articles purchased at the brand's physical or online points of sale, as well as pieces from previous seasons.

Pepe Jeans, which presented its new youthful campaign just a few weeks ago, now boasts 21 mono-brand stores in Spain including this store opening. It also operates 44 full-price stores and 57 outlets throughout the rest of Europe.

The fashion brand forms part of the All We Wear Group's portfolio of brands, along with Hackett and Façonnable. In its last fiscal year, from April 2021 to March 2022, the conglomerate posted revenues of 450 million euros, only 5% below its pre-pandemic figures.

Looking ahead to the 2022-2023 fiscal year, AWWG's forecasts estimate a 16% increase in revenue to €530 million, while Ebitda is estimated to reach €50 million.

The All We Wear Group, which changed its name from the Pepe Jeans Group in July 2020, is led by Marcella Wartenbergh as CEO and is 47% controlled since 2015 by the Lebanese fund M1. It is also partially owned by L Catteron, the investment arm of the French conglomerate LVMH, and also counts Carlos Ortega, founder of the group, as a shareholder.

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