Pepe Jeans to open flagship on Regent Street
Denim label Pepe Jeans is gearing up to open a new flagship store in the heart of London, on one of the city’s most visited shopping destinations, Regent Street.
Although the brand has yet to make an official statement, industry sources have reported the plans for the new flagship store.
According to Londonplanning.org, Pepe Jeans will be converting two stores at 59-61 Regent Street, currently used by Hawes & Curtis and clothes retailer Excellence of London, into a 1,500 sq ft unit.
The brand signed a 10-year lease for the store and will pay £700,000 pa rent. The two stores are owned by Standard Life.
Pepe Jeans has also recently opened a new store in Rome. The opening forms part of the retailer’s strategic expansion programme, which will see several stores rolled out in key European cities.
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