The power of three: Schiaparelli pop-ups land at trio of Dover Street Markets
Why open just one pop-up store when you can have three. Paris-based Maison Schiaparelli has done just that with temporary store concepts opening not just in London’s Dover Street Market (DSM), but in the Los Angeles and New York DSMs too.
The pop-up “experiences”, which were designed by Daniel Roseberry with bureau Betak exclusively for DSM, focus on Schiaparelli’s AW21 collection. This includes a selection of denim pieces, parkas and knitwear, as well as the brand’s accessories pieces - handbags, and oversized jewellery.
An edit of the Maison’s “most extravagant ready-to-wear creations” is available at Dover Street with the focus on Schiaparelli surrealist jewellery and exclusive accessories, such as the brand’s body part jewellery, which was not previously available outside of the Salon Schiaparelli on Place Vendôme in Paris.
“Schiaparelli—the woman and the Maison she founded—always blurred the lines between art and fashion, between reality and fashion, between abstraction and figuration. Therefore, it felt only right that here, I paid tribute to Elsa Schiaparelli and her inimitable aesthetic with these sculptural display pieces inspired by her, as well as by Alexander Calder and Alberto Giacometti,” said Daniel Roseberry, creative director.
And CEO Delphine Bellini added: “Dover Street Market has always been a fascinating place, with a unique creative energy and a community spirit that is unrivalled. Its daring and often disruptive take on fashion, art, culture and retail experimentation makes DSM so unique, and this philosophy aligns beautifully with the roots and values of the Maison Schiaparelli. Both share a common desire to offer customers the most exceptional pieces and inspirational shopping experiences.”
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