Sep 20, 2019
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ThredUp, H&M and Calvin Klein to attend Decoded Future summit in New York

Sep 20, 2019

Online thrift store ThredUp is set to join companies including Patagonia, H&M and Calvin Klein at this year’s Decoded Future summit in New York. 

Instagram @decodedfuture

The one-day summit, which held its inaugural event in NewYork last year, will take place at Convene at 117 W 46th Street on October 18. Founded by trend intelligence service Stylus, the summit will discuss contemporary trends and their effect on brands, with a focus on sustainability and social good.

The event will commence with a presentation from Stylus’ chief creative officer, Tess Mansfield, who will discuss Stylus’ key trend predictions for 2020 across the industries of fashion, beauty, marketing, retail, food, travel and more.

The summit will then continue with an opening panel featuring brands like Ben & Jerry’s, Airbnb, Patagonia and Vita Coco, where the companies will discuss their thoughts on creating sustainable and social change and the value of placing purpose at the heart of brand and business strategy, Stylus said. 

The event will feature leaders from a wide range of additional brands and companies, including H&M, ThredUp, Marriott International, Pinterest, Calvin Klein, Harvard University, Fitbit, Gossamer, By Chloe, Butterfly.ai, Women’s Health, Farmtrue, TerraCycle and more.

According to Stylus, the rest of the day’s content will be split into three categories: ‘Adapting to Changing Attitudes,’ a category dedicated to addressing sustainable, health and wellness-driven travel, the anti-fast fashion movement, and future consumer insights looking forward to 2035; ‘New Rules of Engagement,’ discussing mental health and wellness in the digital age, technology and the future of medical, and omni-intelligent retail; and ‘Addressing the Not-So-Niches,’ a beauty-focused category that will discuss the future of packaging, the maturing marijuana market, and building a successful plant-based brand. 

“Decoded Future brings together, and aims to empower, industry change-makers and influencers – the people that are in a position to influence our future,” said Marc Worth, CEO of Stylus. “It aims to reveal the positive impacts of technology, what a sustainable future looks like, and the opportunities that arise from it. It’s a must-attend for anyone wanting to drive change and get ahead on tomorrow.” 

The day will close with a final keynote from Christian Ward, Stylus’ head of media and marketing, followed by a discussion on algorithms, artificial intelligence and brands.

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