Ugg soars on StockX, N. America and UK are top markets
Ugg is riding a powerful trend wave at present and sneaker and collectibles business StockX said that the brand is seeing a huge resurgence that’s driving activity on its platform.
Ugg trades on StockX have soared in the last three months. And highlighting both the importance of collaborations and the need to select the right partners for these link-ups, it added that the “much-loved Telfar collab is also still immensely popular with trades up 10x” over that period.
That’s significant as Ugg “barely traded on StockX a year ago, and trades were low for most of 2021”. But in Q4, trade growth exploded, and StockX has seen “record demand [in] the last few months”.
There are over 100 different Telfar products that actively trade on StockX, including over 40 Ugg x Telfar collabs. The most traded Ugg product this year so far is the Telfar x Ugg Shopping Bag Small Chestnut that has been traded over 3,000 times. Products are trading with an average 27% price premium.
But Ugg trades excluding Telfar are also up 600% in the last three months, showing that it's not only a link with an in-demand luxury name that’s adding the magic to the brand. The most traded non-Tel far product is the Ugg Classic Ultra Mini Chestnut with an average price of $170, a 20% price premium.
The top market for Ugg products is the US, followed by Canada, with the UK in third place.
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