Uniqlo launches first Magic for All store in collaboration with Disney

By

Matthieu Guinebault

Published
Sep 28, 2015

The fifth floor of Uniqlo’s global flagship store in Shanghai is now home to an innovative shopping experience, unveiling the brand’s global collaboration with Disney Consumer Products. The store, on Shanghai’s Huai Hai Road, retails products of the MAGIC FOR ALL collection, featuring designs inspired by Disney, MarvelPixar and Star War’s universes.

Customers are greeted at the store’s main entrance by a 80-centimeter-tall Mickey Mouse statue and 100 Mickey Mouse figurines. On the fifth floor of Uniqlo’s largest store in the world, Tinker Bell can be seen flying across wall monitors accompanied by music and an interactive feature called Shout Mickey captures joyful moments when a customer calls the iconic figure in front of a digital camera. The pictures are then sent to the customer's mobile device as a memento of the visit.

Uniqlo’s Magic for All store, spread over 1,140 square meters, opened this September 27.