Zyler tech launch brings "smart and realistic virtual clothing try-on"

By

Nigel TAYLOR

Published
Sep 8, 2022

How long does it take for a customer to try on hundreds of outfits? Not long at all, according to London-based Anthropics Technolgy that has launched its new virtual fitting technology called Zyler, claiming it's the "most realistic clothing try-on solution to date".

No numbers, but it’s “quick and easy” says the maker and can be achieved via smartphone, desktop or in store allowing customer to save time shopping “to find the best fit and style” across casualwear, evening gowns and wedding dresses.

And the company claims its features “have not been seen in virtual try-on technology before… Zyler is the most realistic clothing try-on solution to date, utilising state-of-the-art Artificial Intelligence”.

It says all that’s needed is a selfie and a few measurements. “Simple and fun, Zyler transforms customers' shopping experience, creating a virtual fitting room”, it adds.

Clothing details from the original image (texture, colour, hem, or sleeve length) as well as facial features, skin tone, body shape, and overall fit “are uniquely taken into account for a realistic try-on experience”.

Zyler’s patented technology, based on its latest cutting-edge research, has precision and accuracy down to the hips, legs, waist, chest, arms, and even shoulder and head measurements, it notes. 

From a brand and retail perspective, Anthropics says Zyler can improve shoppers' experience; increase intent to purchase and sale conversion; increase social media shares; improve brand engagement; and minimise returns.

“With a large proportion of clothing purchases and sales made online now, consumers and retailers can enhance their shopping experience by using Zyler”, the maker added.

CEO of Anthropics, Alexander Berend, leading the development of the product, said: "Zyler continues to evolve and succeed in enriching the e-commerce industry".