Aug 5, 2011
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Adidas celebrates women

Aug 5, 2011

Adidas has just created an “all Adidas” digital film entirely dedicated to female personalities from a mix of environments. It goes from music, featuring pop singer Katy Perry or DJ Baby G, to dance, with the Staatsballett Berlin ballerinas, and of course sport, with tennis player Caroline Wozniacki.

Like the previous videos made for the “all Adidas” campaign, which was launched earlier in March, the new film brings together various lifestyles and allows the German brand to showcase its three main divisions: Adidas Sport Performance, Adidas Originals and Adidas Style.

To the sound of “New Thing” bye Rye Rye, the 1-minute video will be available throughout the whole Fall/Winter 2011-12 season on Adidas’ women's website.

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