Apr 15, 2011
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Adidas launches the lightest shoe in basketball

Apr 15, 2011

Adidas recently unveiled the new adiZero Crazy Light, the lightest shoe in basketball. Weighing only 278 grams (9.8 ounces) and, according to the retailer, more than 15% lighter than the nearest competitor, adiZero Crazy Light is bound to set a new standard for basketball footwear.

adiZero Crazy Light basketball shoes

The new basketball shoes now give Adidas the lightest footwear in three sports including football (adiZero 5-Star cleat) and soccer (F50 adiZero cleat).

“No other basketball shoe compares to the new adiZero Crazy Light and it’s a shoe that will revolutionize the game,” said Lawrence Norman, adidas Vice President of Global Basketball. “The ultra lightweight design is built for players who want to be faster, jump higher and perform better on the court.”

adiZero Crazy Light sketch

For more than 2 years, Adidas had been developing adiZero Crazy Light from the canvas of a bare foot in order to ensure that every part of the shoe serves a vital performance function. Only lightweight, highly flexible and durable materials were selected to create the lightest shoe in basketball.

adiZero Crazy Light will initially be available in four colourways

Adidas’ new baskeball shoes will be available from June 3rd in four colourways for $130 including blue/white, black/red/white, grey/white/neon green and red/white. It will roll out in six additional colours through September and will be available at Foot Locker, Eastbay and www.shopadidas.com.

Lawrence Norman, adidas Vice President of Global Basketball, speaks about the technology behind adiZero Crazy light

In 2006, Adidas and the National Basketball Association signed an 11-year global merchandising partnership making the Adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League).

Marina Felippe

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