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AFP-Relaxnews
Published
Nov 25, 2015
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H&M launches new sustainable collection inspired by Paris museum

By
AFP-Relaxnews
Published
Nov 25, 2015

H&M is teaming up with Paris's Musée des Arts Décoratifs on its new "Conscious Exclusive 2016" fashion collection.


H&M Conscious Exclusive 2016 ©H&M - H&M


Inspired by the archives of the museum, the sustainable collection features "modern red carpet pieces infused with tactile charm, a nostalgic aesthetic and a historical legacy." The design team worked with new innovative materials such as beads and rhinestones made from recycled glass and Denimite, a material made from recycled worn-out denim.

The collection will launch on April 7, 2016, to coincide with the opening of the exhibition "Fashion Forward - Three Centuries of Fashion". Parisian Art Director and sustainability champion Julia Restoin Roitfeld will be the face of the campaign.

"H&M Conscious Exclusive 2016" will be available to purchase in around 180 stores worldwide and online at hm.com.
 

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