Perry Ellis enters into eyewear license agreement for Farah brand
Dural, Florida-based Perry Ellis International announced on Tuesday that it has signed a license agreement with Inspecs Group to produce a men’s ophthalmic glasses and sunglasses collection under the Farah brand for release later this year.
The collection’s ophthalmic glasses will launch through optical retail channels including independent opticians and larger chains, while the distribution of sunglasses will be led by Farah’s existing retail partners and departments stores.
“We are truly delighted to partner with the Inspecs group”, commented Oscar Feldenkreis, Perry Ellis International CEO and president, in a release. “This partnership will combine decades of experience to deliver high quality, fashionable timeless classics and must-have fashion forward pieces under our iconic Farah brand.”
Farah mixes heritage and street aesthetics, seeking to target a wide youth market with products featuring bold design and high quality. It is sold internationally through retail partners and company-owned stores, as well as through its website.
Inspecs founder and CEO Robin Totterman said, “We see Farah as a key building block in our strategy for Inspecs' strong growth in the coming years. It is clear that Farah is the menswear brand to watch, with its massive upward trajectory both via online and brick-and-mortar fashion retailers”
Inspecs Group licenses, designs, manufactures and distributes branded eyewear products and owns or holds licenses with a number of labels including Superdry, Radley and O’Neill.
Since the beginning of the year, Perry Ellis International has also entered into licensing agreements with Cia. Mexicana de Trajes for the design and distribution of tailored apparel under its An Original Penguin brand in Mexico, and with Good People Co., for Perry Ellis Portfolio branded underwear and loungewear to be distributed in South Korea.
Farah eyewear will be available to view at the MIDO Milan eyewear trade show and is slated to launch in stores in Q4 2018.
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