The Italian brand is opening a flagship store in Milan with a new chic and elegant design concept that it will adopt throughout its network of stores in hopes of moving upmarket, as CEO Stefano Secchi explained.
The strength of the outlets sector continues to be underlined by a raft of big-name signings and the latest is Superdry, which is to take a store at the icon Outlet at The O2 mall in Greenwich, London.
Fast-growing luxury retailer Watches of Switzerland is ensuring its existing store portfolio maintains its prestige status. So its flagship showroom on London’s Regent Street has undergone a major refurbishment.
Superdrug is upping its high-end beauty credentials, adding seven new premium brands and 102 product lines to its retail portfolio, “reinforcing plans to further build market share through its premium beauty strategy”.
Gucci was back in top spot in Q2 as the Lyst Index showed a surge in popularity on the back of its Adidas collab. In fact, collaborations were hot this quarter, while summer items, Diesel and 'naked' dresses also surged.