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Luxury: sports, China, and diversification - key influencer marketing strategies

Luxury: sports, China, and diversification - key influencer marketing strategies

A recent study conducted by Luxurynsight data analyst in collaboration with the Traackr platform sheds light on the innovative strategies adopted by the luxury industry in influencer marketing.
Fashion
SportsShoes.com names partnerships coordinator to support running and fitness initiatives

SportsShoes.com names partnerships coordinator to support running and fitness initiatives

Athletic sportswear platform SportsShoes.com has appointed its first partnerships coordinator, with Georgia Malir joining to manage the retailer’s busy running and fitness community partnerships. 
Fashion
The Very Group's CEO steps down, Robbie Feather moves into top job

The Very Group's CEO steps down, Robbie Feather moves into top job

​E-tail giant The Very Group has promoted its Retail Managing Director Robbie Feather to Group CEO, succeeding Lionel Desclée, “who has chosen to step down and pursue new opportunities”. 
Fashion
Philipp Plein opens Plein Sport store in Barcelona

Philipp Plein opens Plein Sport store in Barcelona

Philipp Plein has announced the opening of a new Plein Sport store in Barcelona's Westfield Mall La Maquinista.
Fashion
Despite inflation, Decathlon to maintain worldwide sales in 2023

Despite inflation, Decathlon to maintain worldwide sales in 2023

Decathlon has maintained its sales, at €15.6 billion in 2023 (+1.15%) despite persistently high inflation, and reached a net profit of €931 million (+0.9%), according to a press release issued on Thursday.
Fashion
Tommy Jeans brings back International Games collection in big year for sport and 90s style

Tommy Jeans brings back International Games collection in big year for sport and 90s style

​In a year of big sports events and one in which 1990s fashion is a key trend, it’s unsurprising that PVH’s Tommy Hilfiger has unveiled the Tommy Jeans International Games collection and campaign.
Fashion
Jean-Charles de Castelbajac launches limited edition watch with MB&F

Jean-Charles de Castelbajac launches limited edition watch with MB&F

One key test of an artist or designer is whether they have a powerful signature style, which explains the remarkable longevity of Jean-Charles de Castelbajac who on Wednesday launched a limited edition watch with MB&F.
Fashion
Run Experience show in Paris to feature established and emerging running brands

Run Experience show in Paris to feature established and emerging running brands

This week-end, thousands of Paris Marathon participants will collect their race number at the trade event held at the Porte de Versailles exhibition centre, showcasing international and emerging running equipment brands.
Fashion
Myntra acquires India rights for UK fashion brand Next

Myntra acquires India rights for UK fashion brand Next

Bengaluru-based fashion retailer Myntra has acquired the India distribution rights for UK-based fashion brand Next in a deal that pushes Next towards its goal of greater global expansion. 
Fashion
Authentic Brands Group to purchase Champion from Hanesbrands

Authentic Brands Group to purchase Champion from Hanesbrands

According to reports, Authentic has sealed the deal to acquire Champion for slightly over $1 billion. The transaction is anticipated to be finalized by late May or early June.
Fashion
Hurley inks licensing deal with Mamiye Brothers for women's sportswear and activewear

Hurley inks licensing deal with Mamiye Brothers for women's sportswear and activewear

Hurley announced on Tuesday a new partnership with Mamiye Brothers for the licensing of its women's sportswear and activewear line.
Fashion
Puma to open creative hub 'Puma Studio' in Hollywood

Puma to open creative hub 'Puma Studio' in Hollywood

The space aims to bring Puma's design and marketing teams closer to influential communities and celebrities, inspiring the creation of products and campaigns tailored specifically for the U.S. market. 
Fashion
Frasers Group board now includes boyfriend of owner's daughter

Frasers Group board now includes boyfriend of owner's daughter

Normally, a long-standing COO who's promoted to the board is news in its own right. But when its Frasers Group and the new director is the boyfriend of Mike Ashley’s youngest daughter, the news becomes a media event.
Fashion
Adidas blocks personalized German jerseys over Nazi symbolism

Adidas blocks personalized German jerseys over Nazi symbolism

Adidas AG is preventing people from buying personalized German football uniforms after concerns emerged that the design of the number 44 resembles a symbol used by Nazi-era SS units.
Fashion
Former Gymshark exec Chana is new Adanola CEO

Former Gymshark exec Chana is new Adanola CEO

​Manchester-based athleisure specialist Adanola has named Gymshark’s ex-chief commercial officer, Niran Chana, as its new CEO, effective 20 June.
Fashion
Shein profits surge in build-up to IPO, now 'world's biggest fashion retailer'

Shein profits surge in build-up to IPO, now 'world's biggest fashion retailer'

Shein made more that $2 billion in profits from around $45 billion in gross merchandise value last year. The China-founded but now Singapore-based business had recorded net income of $700 million in 2022.
Fashion