Shiseido creates Beauty Prestige Group, appoints CEO
The newly-created group will bring together the group’s leading US prestige businesses, including its namesake brand Shiseido, various designer fragrance brands and Laura Mercier. NARS and Bare Escentuals, both of which are key pillars of the company’s prestige portfolio, will continue to operate separately.
As President of the Beauty Prestige Group, Mr. Plisson will focus on creating growth opportunities with an emphasis on the distinctive positioning of each brand. His priorities will also include the development and integration of the Dolce & Gabbana business, taking the Shiseido brand in the U.S. to the next level of success, and defining and implementing a worldwide growth strategy for Laura Mercier.
The executive has extensive experience driving a brand’s strategy and development on a global scale. As Global CEO of LVMH-owned skincare and fragrance brand Fresh, he was responsible for transforming the business into a leading skincare brand. He also held numerous executive roles at LVMH, including COO and CFO for a number of brands including Dior, Givenchy, Guerlain and Aqua Di Parma.
Mr. Plisson will report to Marc Rey, President and CEO of Shiseido Americas.
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