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Canada Goose brings nature indoors with Manchester pop-up installation
It’s a European first and it’s landed in Manchester. Canada Goose has taken the pop-up store route to launch a “unique outdoor experience” with an installation taking temporary space in the city’s New Cathedral Street.
Luxury
Retail
Youtube offers fashion brands the chance to create long-lasting content
In a landscape dominated by video, Youtube can help guarantee the longevity of content published by fashion brands. Launchmetrics and Youtube's own Derek Blasberg reflect on strategies for success.
Fashion
Media
Twitter debuts new ad features, revamped algorithm ahead of ecommerce push
Twitter Inc on Tuesday rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future ecommerce features.
Others
Retail
Boss scores social media success with digital-first event for Russell Athletic capsule
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
Luxury
Media
Campaigns
Moncler celebrates winter and human connections in AW21 campaign
Moncler is on a roll at the moment and with winter approaching and the world opening up for travel again, it has launched a campaign to capitalise on pent-up demand for its upscale outdoor clothing.
Luxury
Campaigns
Mr Porter launches capsule and campaign for World Mental Health Day
YNAP’s luxury menswear retailer Mr Porter is campaigning to support men’s mental and physical health. The online men’s fashion destination has begun promoting Mr Porter Health In Mind and World Mental Health Day.
Fashion
Collection
Skechers names Park Seo Joon as Asia region brand ambassador
Skechers has named South Korean actor Park Seo Joon as its regional brand ambassador for Singapore, Malaysia, Thailand, Vietnam, Hong Kong and Macau.
Fashion
Campaigns
The North Face launches first-ever digital archive
The North Face announced on Tuesday the launch of its fall brand campaign, coinciding with the debut of its first-ever crowdsourced digital archive.
Fashion
Campaigns