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BFC reveals next menswear line-up; heralds streaming on own Instagram channel
The British Fashion Council has announced the composition of the next London Fashion Week Men’s, heralding a new LFWM #Discovery digital campaign, in a season, lacking many top British design names.
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Ready-to-wear
Media
Gucci: Alessandro Michele takes a tour of Rome for pre-fall 2020
Leave it to Alessandro Michele to dream up a novel manner to present his latest collection for Gucci. A tour of ancient, Renaissance, rationalist and even faintly decrepit Rome shot by Bruce Gilden for pre-fall 2020.
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Miscellaneous
Collection
Podcast: Violaine Gressier (Facebook France) on the growing power of luxury labels on social media
Violaine Gressier is in charge of the relationship with the luxury industry at Facebook France. In this new podcast, in French, she gives her views on the relationship between luxury labels and social media.
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Textile
Media
Prada says it with flowers in latest resort campaign
Leave it to Miuccia Prada to dream up a novel new strategy for her new Resort 2020 campaign – which debarked not on the pages of any magazine or on laptops, but on paper broadsheets wrapped around bouquets of flowers.
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Miscellaneous
Campaigns
Farfetch Holiday strategy focuses on 'families' and conscious gifting
Farfetch has taken a powerful approach for its 2019 Holiday season campaign, placing its global community “at the heart of Holiday storytelling, focusing on the ways people come together with family and friends”.
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Luxury
Campaigns
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The latest news
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FTC weighs action against Facebook over how its apps interact
The U.S. Federal Trade Commission is considering asking a court to stop Facebook from moving ahead with plans to integrate its WhatsApp, Instagram and Messenger subsidiaries, The Wall Street Journal reported on Thursday.
today
Miscellaneous
Media
BFC reveals next menswear line-up; heralds streaming on own Instagram channel
The British Fashion Council has announced the composition of the next London Fashion Week Men’s, heralding a new LFWM #Discovery digital campaign, in a season, lacking many top British design names.
today
Ready-to-wear
Media
Sally Beauty shoppers can now test out new hair colors virtually
The retailer has teamed up with the beauty tech provider Perfect Corp to launch ‘ColorView,' a virtual hair color try-on experience powered by artificial intelligence (AI) and augmented reality (AR) technology.
today
Cosmetics
Media
Sportmax fetes 50th anniversary with book, special collection
Sportmax was launched in 1969 as the avant-garde label of Italian fashion group Max Mara. It is now retracing its 50-year history with a book and a capsule collection, and is about to renovate its Paris boutique.
today
Ready-to-wear
Media
Campaigns
Intu launches experiences-based Christmas campaign to drive footfall
As the Christmas shopping season enters its final fortnight, malls giant Intu has launched a new campaign designed to drive shoppers into its physical spaces. But it’s one that will continue post-Christmas too.
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Miscellaneous
Campaigns
Burberry links with Google Lens for digital pop-up experience in London
Burberry has announced the launch of a digital pop-up experience, powered by Google Lens, at Ely’s Yard in Brick Lane, London. It sees the company focusing heavily on experiences rather than directly on commerce.
today
Miscellaneous
Campaigns
Gucci: Alessandro Michele takes a tour of Rome for pre-fall 2020
Leave it to Alessandro Michele to dream up a novel manner to present his latest collection for Gucci. A tour of ancient, Renaissance, rationalist and even faintly decrepit Rome shot by Bruce Gilden for pre-fall 2020.
today
Miscellaneous
Collection
Joel Kinnaman named face of Björn Borg
Swedish-American actor Joel Kinnaman is set to front Björn Borg’s 2020 campaigns as part of a long-term collaboration geared towards highlighting the benefits of working out. His first campaign will launch in January.
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Sports
Campaigns