The British Fashion Council has signed TikTok as Principal Partner of its returning talent identification scheme NewGen. At the same time, BNPL payment firm Clearpay will also become the event’s Official Partner.
The ethical fashion retailer has announced that the Net-a-Porter founder has joined its board of directors, while Nike vet Sophie Bambuck has been appointed as the company’s first chief marketing officer.
LFW has announced its provisional line-up for February and while many in the industry had hoped that the fashion week and tradeshow season might be closer to normal by then, it’s clear that those hopes were premature.
The BFC unveiled its newly-digital Fashion Awards on Thursday evening and instead of just replacing the usual live event with an online version, it changed the format to reflect the huge change happening in 2020.