The Japanese group, which reshuffled its Shiseido EMEA division last October, has unveiled a brand new image for the zone with two campaigns dedicated to breaking traditional codes in the region's beauty sector.
Marion Setiey has just been named International Communication & Digital Vice President of Shiseido for the Europe, Middle East and Africa zone. Setiey is to lead the launch of the zone’s e-commerce activity.
According to our sources, Alessandro Sartori could be replaced at Berluti by Alexandre Mattiussi, founder and AD of the AMI label. A very different profile from the former Artistic Director of the LVMH men's label.