H&M is linking up with Jeremy Scott/Moschino for its big collaboration this November and it chose Coachella and Gigi Hadid to reveal it in an Instagram Live chat that hints at innovative marketing for the collection.
The womenswear collections for next winter presented in New York, London, Milan and Paris from February 5 to March 6, showcased ten major new trends, creating looks that were hybrids of strength and femininity.
The shortlist for the BFC/Vogue Designer Fashion Fund 2018, which aims to support the growth of a UK-based fashion brand, has been announced, with Marques’ Almeida and Molly Goddard among the candidates.
Selfridges had unveiled the second phase of its giant accessories hall makeover saying it takes it “one step closer to opening the largest luxury accessories hall in the world”. It has also added a quirky Corner Shop.
The buzz-building campaign for the new Erdem x H&M collection that launched today appears to have worked well, perhaps too well with the firm’s website crashing as it went on sale at 09:00 GMT this morning.