Fanny Moizant has informed the board of SMCP that she’s stepping down as a director. The move comes as she needs to be “fully focused on her other activities, in particular the development of Vestiaire Collective”
SMCP's full year and final quarter continued to be impacted by lockdowns around the world that drove sales downwards. But digital strength, new stores and a nascent recovery in China are reasons to be cheerful.
French premium fashion retailer SMCP has named LVMH’s Patricia Huyghues Despointes as its new CFO, a key role in normal times but even more so as companies grapple with the finance issues created by the pandemic.
SMCP, owner of brands including Sandro, said on Monday it would ramp up spending on advertising and focus store openings mainly on the Chinese market, pausing efforts elsewhere after years of rapid expansion.
Marketing metrics firm Retviews has analysed the collections and market strategy of Jacquemus to pinpoint the elements enabling the French label to hold its own against top houses, only 11 years after its creation.
Sandro and Maje owner SMCP's Q2 sales were “strongly impacted by Covid-19” but the company saw a “gradual sales improvement throughout quarter”. Digital boomed and Mainland China was even back to growth in June.