H&M is putting more support behind Thursday’s launch of its Simone Rocha collaboration with a digital experience “activated via a beautiful, limited-edition book created in collaboration with painter Faye Wei Wei”.
London Fashion Week ended Tuesday night after scores of virtual shows, presentations and debates, with a collection by Simone Rocha, and Priya Ahluwalia winning the latest Queen Elizabeth II Award for British Fashion.
Fresh from news of its forthcoming Simone Rocha collab, H&M has unveiled two more collabs with a sustainable Lee jeans hook-up for kids and a loungewear launch with “writer, performer and storyteller” Yrsa Daley-Ward.
The pandemic has interrupted the usually packed schedule of retailer-designer collabs, but some have still been happening and one of the biggest names in the collabs space, H&M, has announced a link-up with Simone Rocha.
LFW has announced its provisional line-up for February and while many in the industry had hoped that the fashion week and tradeshow season might be closer to normal by then, it’s clear that those hopes were premature.