The premium brand has unveiled an advertising campaign that will run on the sides of buses, taxis and underground stations across London, as well as in print publications, online and social media, this month.
Seasalt Cornwall, the fashion brand that trades on a wholesome Cornish lifestyle, is one of the brands defying the downturn on UK high streets and has just filed an impressive set of results for its latest fiscal year.
Ted Baker is boosting its licensed business further and has entered a global deal with Timex “to underpin its own global plans with a unique offering in watches that complements its apparel and accessory collections.”
Ted Baker continues to power ahead in e-tail but the hot summer hurt its retail stores and the company admitted the environment is still challenging, although it remains one of the top performers in the fashion sector.
Pentland Group may be expanding its footwear ops in deals with brands such as Karen Millen and Lacoste, but it’s losing its Ted Baker license as that company buys its UK and US footwear ops and takes them in-house.