The Spanish retail group behind clothing brands Cortefiel and Women’Secret has announced plans to rival online marketplaces like Zalando and Asos with the launch of third-party brands across its e-commerce stores.
Zalando is the latest fashion e-tailer to broaden its luxury offer with the German company adding new high-end brands, such as Roksanda and Marchesa, and expanding its Victoria Beckham and Moschino assortment.
German fashion e-tailer Zalando pledged on Thursday to use more brands linked to black and other minority groups as part of a drive to fight discrimination and increase diversity after a racism investigation.
German online fashion retailer Zalando on Tuesday reported a more than doubling of sales on its site from brands seeking to expand their e-commerce presence, helping total second-quarter revenue jump 27%.
H&M’s Arket label will become the latest of the group’s brands to launch on Zalando with a debut on August 21. It joins H&M’s Weekday and Monki, which are already available on the giant European platform.
Boohoo is moving quickly to protect its business as a supply chain scandal causes e-tailers such as Asos and Zalando to delist its brands. But the firm also said its wholesale ops are small as D2C is its focus.
Shares in online fashion retailers Zalando and Asos jumped on Thursday after the former said it expects a big increase in second-quarter sales and operating profit as lockdowns accelerate a shift to ecommerce.