Zalando is the latest fashion giant to unveil an upgraded commitment to circularity with new business practices to embed it “along the full product lifecycle, from developing design standards to investing in recycling”.
Online fashion retail giant Zalando has invested in circular fashion and textile technology group Infinited Fiber Co. It said the non-disclosed proceeds will go towards building a €220 million factory in Finland.
Zalando is marking the one-year anniversary of it entering pre-owned with a new marketing campaign underlining the importance of the category following huge growth in the number of items available since its launch.
Shares in Zalando fell on Thursday after the German online fashion retailer said it had spent more on marketing to keep its customers shopping online as stores reopened due to the easing of coronavirus lockdowns.