EXTREME as the need to explore uncharted territories, the relationship between man and unwelcoming environments represented by a wild and rebellious nature. The most extreme experimentation links two very contrasting worlds such as the natural organic and high performance sport. EXTREME is outdoor, urban, wild, and metropolis.
Echoing Ettore Sottsass, best known as the instigator of the Memphis design group at the turn of the 80s, we analyse the strong graphic trend for a hypnotising mix of geometric shapes and bold colours.
Art as ARTEFACT, creative fascination made or shaped by man, such as a tool or a work of art, or eclectic experimental result. The mood emphasizes the freedom to create at will, proposing a new eclectic and decorative style.
The unveiling of Schmid’s most striking fashion trends progresses with Pastiche. Pastiche is chic extravagance, geometrical patterns and Art Attack inspiration mixing to create a surreal universe that reminds us of Alice in Wonderland but with a psychedelic twist.
Dressing for warmth, practicality and functionality often goes against the traditional "rules" of dressing and in the past has been linked to middle-aged mountaineers and outdoor sports aficionados/as, equipped with performance gear such as water-resistant parkas, polar fleece and duffle bags and pockets in all the right places.
The discovery of Schmid’s most appealing fashion trends continues: Stoned. Stoned is the new natural trend. The pristine purity of original rough-hewn surfaces. The minimalist style pushed to the extreme, worn down, bleached, dusty.