Dressing for warmth, practicality and functionality often goes against the traditional "rules" of dressing and in the past has been linked to middle-aged mountaineers and outdoor sports aficionados/as, equipped with performance gear such as water-resistant parkas, polar fleece and duffle bags and pockets in all the right places.
The discovery of Schmid’s most appealing fashion trends continues: Stoned. Stoned is the new natural trend. The pristine purity of original rough-hewn surfaces. The minimalist style pushed to the extreme, worn down, bleached, dusty.
Colour is always playing an important role in shaping things to come, and for Spring/Summer 2018 we wish to emphasize the variations on beige and golden dense yellow for the sporty as well as the elegant look.
The tracksuit has cemented itself firmly in Spring Summer 2017 collections. This classic style continues to evolve with interpretations celebrating vintage 70's and 80's sports touching on BMX, racing suits and protective workwear, with leaders such as Freja Dalsjo, V Files and Koche.
The discovery of Schmid’s most relevent trends continues with Super-Imposed. Super-Imposed reinterprets a classic style in a technological way, through innovation and the union of couture and performance. Its follower is simultaneously retro and modern. He or she adapts the great icons of the past adding design features. The result is a fusion of styles with a futuristic orientation.
In the light of dusk, the animals of the night feed the imagination of young children. It is the opportunity to revisit the classical prints of childcare with a graphical approach imported from the adults.