The physical events at London Fashion Week were scaled down and the usual crowds were missing. But this created a strong focus on a group of key influencers and also allowed for a closer scrutiny of each style.
Events bring home the realisation that we are vulnerable and dependent on our health, the environment and each other.
The COLOUR report signals the start of a new season. More than colour analysis, it also reveals the three big CONCEPT themes.
A mood that takes us back to the fascinating atmosphere of New York in the ’50s, but with a sporty touch that makes it modern. The inspiration for this theme comes straight from classic aviator outfits, embellished with leather utility details, vintage-style shoes that resemble boxing shoes and bowling bags.
Menswear moves forward with a mindful approach to meet the demands of a new consumer. Conscious designs embrace sustainability and rise to the higher expectations of a world already saturated with product.
The future of apparel is being shaped by present experiences. Going forward, womenswear will be designed with a mindful approach to meet the needs of an increasingly conscious consumer.
Black and white is revitalized by dark red decos. Black and dark burgundy combinations in classic tartan checks are updated by shiny tape yarns, jacquard chenille viscose knits or baroque flower patterns.
Swimwear explodes onto the SS21 scene with fresh designs that connect to a newfound awareness. Mindful consumers will seek out conscious designs with a no-waste or altruistic narrative.
Accessories take a bold leap forward with renewed emphasis on sustainability and the reuse of existing materials or product. Conscious designing of durable products with a no-waste narrative will pave the way forward.
This reactive report explores the fashion trends we set out for SS21 in the light of the current world crisis. The three trends cover Women, Men and Youth sectors for apparel and accessories.
