Jun 18, 2015
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Trend Atelier: Macro Trend Forecast “MODESTY SOLUTIONS” AW 2016/17

Jun 18, 2015

MODESTY SOLUTIONS questions every day objects, their core functionality and use in our space. There’s a very utilitarian aspect to this theme, tying in with diy maker culture, customized design and utility. It’s a very pragmatic yet inventive outlook at our day-to-day lives and challenges the accessibility to things as well as space management and questions a "cut copy paste" approach seeped in Internet Culture. There is a rebellious aspect to the trend seeking a slower pace and detachment from a world over saturated by trends that come and go.
Expose the way objects are constructed, the inner working of a product and the idea of the “inside out”.
Investigate customizable design features in Interiors and Fashion, looking at convertibility and interchangeability solutions. The idea of separate parts, inside out design and the hybrid use of space inspires designs echoing World War II military accessories as well as constructivist design.

• Flat fashion clothing collection by Camiel Fortgens • SLAB CHAIR by Page thirty three • RIBEYRON for SS15 • Denise Gong's Outfit Housefit textile furniture


• Matali Crasset’s Self-made Seat for Italian furniture manufacturer Campeggi • Rianne van Rompaey by Harley Weir for Document journal spring / summer 2015

• Comforts For The Services-1: Vintage knitting pattern for garment for service men world war two 1940 • After the Rain for Fucking Young and photographed by RAE


Trend Atelier is a London- based trend studio specialized in design direction and future trends research for clients ranging from Wgsn to Seven for All Mankind and Samsung. Our work inspires design teams through seminars, targeted trend research and design advisory. We also work with fashion labels on bespoke creative strategies which have led to best-selling collections for companies in the USA and UK.
To listen to the full Mp4 recording of our MODESTY SOLUTIONS forecast click here: http://geraldinewharry.com/filter/trend/AW-2016-17-MODESTY-SOLUTIONS

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