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Nov 15, 2016
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Schmid: The trends for the A/W 2017/18 season – Chapter 3: Stoned

Published
Nov 15, 2016

The discovery of Schmid’s most appealing fashion trends continues: Stoned
 
Stoned is the new natural trend. The pristine purity of original rough-hewn surfaces. The minimalist style pushed to the extreme, worn down, bleached, dusty. The user of Stoned is a Millenial, the new generation living in emerging nations, who is seeking purity, simplicity and a post-industrial style. It is a sophisticated style in its way of being undefined and unpolished.

The trends for the A/W 2017/18 season – Chapter 3: Stoned - Schmid


 
Colour palette
The palette is made up of arid and natural colours: mineral and dusty grey hues blend with the tones of barren lands with different shades of browns.

The trends for the A/W 2017/18 season – Chapter 3: Stoned - Schmid


 
Materials
Dusty, solid and natural: these are the three key words for the fabrics of this theme: stone-washed denims, corroded and oxidized surfaces covered with ivy foil, soft surfaces with needle-punched wools and filled bouclé weaves.
Also playing a leading role are rough felts and mixed gabardines.  The picture is completed with the whitening and craquelure effect on drill and cotton canvas with waxed raffia threads.

The trends for the A/W 2017/18 season – Chapter 3: Stoned - Schmid

Schmid is a leading supplier for the footwear and leathergoods industries. It was founded in 1942 in Milan by Walter Schmid, a Swiss national, and is now owned by three Italian businessmen, including Paolo Ciccarelli, the company’s current chairman and CEO. Schmid is not solely a supplier of fabrics and materials. It is also a strategic partner capable of guaranteeing its clients quality, innovation and tailor-made services. It is the partner of the most important designers in the fashion industry, not only in Italy but also in the United States and in leading European markets.
 
Visit our site and subscribe to our social networks to obtain valuable information and remain up to date with Schmid’s initiatives:
www.schmid.it

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